Search Engine Optimisation, frequently known as SEO, has a great deal of myth and legend surrounding it. Let me see if I can help you understand it a little better.
Google, the largest of all search engines managing between 89 and 93% of the world’s searches, has developed a set of algorithms it uses to rank websites for each and every search undertaken. Because Google does not publish these algorithms it is up to various third parties to estimate how they work. Depending upon the information source you read Google uses some 200 aspects of your website or blog to rank it in a search.
Black Hat SEO
You’ve probably heard the term before; it is a form of SEO that is likely to get your website or blog into trouble. If enough of it is done it is possible for Google to remove your website from any and all search results, even if you type in your website’s URL into the search engine. Imagine having a successful eCommerce website one day and no business the next. It can be that sudden – and you may never get Google to release you back into the wild again. Black Hat SEO involves using many tricks and slights of hand that may (or may not) get you onto the front page of a search, however, Google has specialist tools that can weed these tricks out and penalise the website performing them.
It is very important to make sure that if you use a specialist SEO company they are not using these tricks – you will only be paying not to be found.
White Hat SEO
White Hat SEO, as you might expect is the acceptable face of SEO. It is also known as organic SEO because it is something that grows stronger with the correct use of your website. Among the things you can do for organic SEO are using the right keywords in the right proportion, linking to the right websites, and using internal page links – all enable Google to understand your website better and position you appropriately for relevant searches. Linking and interacting with social media ranks highly with Google.
Google’s aim is to improve the quality of website content. If your website is useful and has accurate and qualified content, they will rank you higher than poor quality websites. Google is so determined to help you that they also supply a number of free applications to help you find your way.
Using WordPress for your website gives you the power to manage your own SEO. Easy to use facilities mean you don’t have to be an expert to make it work, just follow the instructions!
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